Logos that have stood the test of time, and that have been successful have been very simple – for example Nike, Apple, IBM and McDonald's.
Your logo is used on most business touch-points, therefore, you want people to remember it.
A logo should be suitable for the intended audience.
Your logo will be used in a variety of different locations, from the side of a pen to the side of a building – It needs to work effectively when very small and very big.
Avoid following trends to create an iconic logo to stand the test of time.
- Fill out a design brief questionnaire
- Have a discussion to clarify any questions
- I carry out research into what is currently happening logo-wise in your industry, what your target market are attracted to and what your competition are doing
- Idea generation and design work
- Logo options are presented to you
- Revisions and tweaks to get your chosen option just right
- Delivery of final logo files
You'll also get:
- A style sheet
- Colour and black and white versions
- Vector formats so your logo can be resized without losing quality
- Favicon and submarks