This depends a bit on the job. For most jobs we start with your initial contact, acceptance of the quote and payment of your deposit.
Then you fill out my design questionnaire to create a brief. There are different questionnaires tailored for different design jobs.
We have a chat over the phone or a Zoom call to clarify anything that is not clear and discuss direction. If you are a new client this is when we best get to find out about you and your business, what you like and don’t like, what your plans are and who your ideal client is.
We do some research about what others in your industry are doing, what appeals to your target market, what’s appropriate and then what we can do to differentiate you to others in your field.
Then we get to work designing.
If we’re doing a logo most packages come with three logo options to choose from. We don’t just send you the first three we come up with. Instead we spend a considerable amount of time experimenting with ideas both on paper and on-screen. We consider how each option works in a variety of spaces and mediums and whether it fits the brief. We send you the three options we think work the best for your feedback.
At this stage it is important for you to remember that we are designing for your brand to appeal to your ideal client. Quite often you are not in your target market and some clients can get bogged down in what appeals to themselves rather than their ideal client.
From the three options, you choose the one you think works the best and let us know any refinements you’d like to see. Together we’ll create a logo you will love, that is functional and will attract your target audience.